Today, Hilton HHonors, the loyalty program for Hilton Worldwide’s 10 distinct hotel brands, delighted onlookers in Shanghai with a first of its kind musical flash mob. Credit: Hilton Honors.

SHANGHAI - Today, Hilton HHonors, the loyalty program for Hilton Worldwide's 10 distinct hotel brands, delighted onlookers in Shanghai with a first of its kind musical flash mob. Set along the city's iconic East Nanjing Road, 80 dancers drew attention to the brand's official sponsorship of Elton John's China tour, which will return to Shanghai for one night only on November 23.

"Although unconventional, the flash mob was yet another way to surprise Hilton HHonors members, followers and fans with the message that our loyalty program is about more than just points - it's about creating exciting experiences," said Jeff Diskin, senior vice president, global customer marketing, Hilton Worldwide. "Sir Elton John's return to Shanghai is a rare opportunity for fans in China to see the rock 'n' roll legend, and Hilton HHonors is proud to not only be an official sponsor of the concert, but  also to share this once-in-a-lifetime event with members."

A week before the flash mob, the Hilton HHonors official Sina Weibo account (www.weibo.com/hiltonhhonors) conducted a two-part ticket giveaway contest. Fans participated by answering trivia questions related to Elton John and Hilton HHonors and finalists were selected to compete in a photo scavenger hunt at Waldorf Astoria Shanghai on the Bund or Hilton Shanghai during Sunday brunch. The first four participants who returned to their respective hotel with the correct photos of nearby iconic Shanghai locations received a pair of tickets each to the Elton John Shanghai concert.

Hilton HHonors membership points can be used for free stays at Hilton Worldwide's more than 3,900 hotels in 90 countries worldwide. Currently, there are 31 hotels across four brands in the Hilton Worldwide portfolio welcoming guests in Greater China: Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts and DoubleTree by Hilton. 

Contacts:
Scott Carman
Hilton Worldwide
+1 (703) 883-5803
scott.carman@hilton.com

About Hilton Honors
Hilton Honors is the award-winning guest-loyalty program for Hilton’s 14 world-class brands comprising more than 5,100 properties with nearly 838,000 rooms in 103 countries and territories. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else and free standard Wi-Fi. Members also enjoy popular digital tools available exclusively through the industry-leading Hilton Honors app, where Hilton Honors members can check-in, choose their room and access their room using a Digital Key. With more than 69 million members, Hilton Honors offers hundreds of ways to earn and redeem Points. Members can redeem their Points for free nights, premium merchandise, items on Amazon Shop with Points; make charitable contributions or gain access to unique events through the Hilton Honors auction platform (honors.com/auctions), such as exclusive artist experiences and hotel concert events with Live Nation®, or race experiences with the McLaren-Honda Formula 1 team. The program is free to join, and travelers may enroll online by visiting www.HiltonHonors.com or connect with Hilton Honors at news.hiltonhonors.com.

About Hilton
Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising more than 5,100 properties with nearly 838,000 rooms in 103 countries and territories. Hilton is dedicated to fulfilling its mission to be the world’s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio Collection by Hilton, DoubleTree by Hilton, Tapestry Collection by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can’t be found anywhere else and free standard Wi-Fi. Visit newsroom.hilton.com for more information and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.